Understanding & Improving Leasing ConversionsThis outlines how we track our success in turning an interested person (Lead) into a resident (Lease). This is our "conversion" process.Our Conversion FlowWe track conversions in a few key stages:Leads to Showings to ApplicationsA Key Point: We only accept applications with a deposit. Because of this, our Application to Lease conversion rate is 99%.This...
November 2025
Here is a simple, easy-to-follow flow sheet based on your instructions. Marketing & Leasing Workflow This outlines our standard process for managing and optimizing our property marketing. Following this logical flow will ensure all vacancies are advertised effectively, that we are consistently tracking performance, and that we are making data-driven decisions to maximize occupancy. Please use...
1. Build Rapport First Greet with a smile and use their name. Ask open questions to learn priorities:“What’s most important to you in your next place — location, price, or amenities?” 2. Show Benefits, Not Just Features Instead of saying: “This is the kitchen.” Say: “This kitchen is great for meal prep — plenty of counter space.” Help prospects...
This memo provides a clear framework for responding to tenant questions and claims related to mold, based on the provisions of our lease agreement. Please familiarize yourself with these guidelines to ensure consistent and appropriate communication. 1. How Mold Forms and Its Pervasive Nature Mold spores are a natural part of the environment and are present almost everywhere, both indoors and outdoors....
APPLICATION TO LEASE: step by step This outlines the process of moving someone from a prospect to a future tenant who has paid their security deposit. These steps take place before the official leasing process begins. Once a prospect completes a rental application, navigate to the rental application under their name; scroll down to the activity list: it should be in this order. Mark each...